Post by account_disabled on Mar 12, 2024 10:45:35 GMT 1
They readily rely on their point of view to make decisions:of Internet users say that a positive opinion encourages them to consume (HubSpot). What makes all the difference here is the authenticity of the content. This comes from a source considered neutral, therefore reliable, and not from the brand itself (necessarily subjective). Thus, unsurprisingly,of Internet users believe that reviews posted by customers are more credible than content created by the brands themselves about their products.
(Source: TINT) . Better customer knowledge The content posted by users is a mine of information. They convey a lot of data relating to consumers: who they are, where they live, what they like or not, what they expect from a brand, but Buy Bulk SMS Service also the publications they prefer and those which encourage them to react . It is enough, for example, to take a look at the interactions generated by a UGC-type social post to derive information about the tastes of Internet users: such a photo worked, while such a video did not have the desired effect, etc.
Brands can use this information to reorient their content marketing strategy and produce content that is more relevant to their audiences. . An SEO lever Search engine robots are hungry for positive signals sent by Internet users. However, because UGC generates trust, they help to promote a brand in the eyes of search engines, and thus consolidate its authority. Several signals are taken into account by indexing robots: the time spent by Internet users on the pages of the brand's site, the bounce rate, the volume of content created by users (which is indexed by the robots), the keywords inserted in this content linked to the brand or its activity, the number of incoming links, etc.
(Source: TINT) . Better customer knowledge The content posted by users is a mine of information. They convey a lot of data relating to consumers: who they are, where they live, what they like or not, what they expect from a brand, but Buy Bulk SMS Service also the publications they prefer and those which encourage them to react . It is enough, for example, to take a look at the interactions generated by a UGC-type social post to derive information about the tastes of Internet users: such a photo worked, while such a video did not have the desired effect, etc.
Brands can use this information to reorient their content marketing strategy and produce content that is more relevant to their audiences. . An SEO lever Search engine robots are hungry for positive signals sent by Internet users. However, because UGC generates trust, they help to promote a brand in the eyes of search engines, and thus consolidate its authority. Several signals are taken into account by indexing robots: the time spent by Internet users on the pages of the brand's site, the bounce rate, the volume of content created by users (which is indexed by the robots), the keywords inserted in this content linked to the brand or its activity, the number of incoming links, etc.