Post by arfanho7 on Feb 25, 2024 4:36:00 GMT 1
A lot of brands try really hard to be cool and use hip hop talk or Kardashian talk and sometimes they go a little bit too far Kornfeld says. On social media that s a mockable offense. Yet at the same time mistakes in this new more spontaneous and immediate marketing culture are almost expected. There will be more missteps in this climate than in the button ... climate of copy strategies that didn t change for years Deighton says.
The Rules Of Play The researchers outlined three rules for marketers who play online . Lighten up a little It s important to have fun. Social media planning shouldn t be so contrived and serious. The corporate culture is such that line executives don t want to get playful Deighton says. As soon as you try to come up Ukraine Mobile Number List with your positioning line and try to translate that into content you sound like somebody trying to sell something. Marketing has been a deliberate business for a long time. Now it s not so deliberate at all. We say lighten up. The dead serious stuff doesn t work.
No risk no result The public enjoys playing with brands so companies should decide if they want to invite this playful activity. The reward is attention and consumer engagement. But the risk is that the play may take some unexpected turns and the brand needs to be prepared to go along for the ride. about how to use medium is the reluctance to take chances Deighton says. Companies need to take more risks. . Rule out the rules Play can generate quite a bit of charm even when the message is not straightforward. Brands should be creative and flexible—and as long as the marketing episode does not involve trickery the public will likely play along happily.
The Rules Of Play The researchers outlined three rules for marketers who play online . Lighten up a little It s important to have fun. Social media planning shouldn t be so contrived and serious. The corporate culture is such that line executives don t want to get playful Deighton says. As soon as you try to come up Ukraine Mobile Number List with your positioning line and try to translate that into content you sound like somebody trying to sell something. Marketing has been a deliberate business for a long time. Now it s not so deliberate at all. We say lighten up. The dead serious stuff doesn t work.
No risk no result The public enjoys playing with brands so companies should decide if they want to invite this playful activity. The reward is attention and consumer engagement. But the risk is that the play may take some unexpected turns and the brand needs to be prepared to go along for the ride. about how to use medium is the reluctance to take chances Deighton says. Companies need to take more risks. . Rule out the rules Play can generate quite a bit of charm even when the message is not straightforward. Brands should be creative and flexible—and as long as the marketing episode does not involve trickery the public will likely play along happily.